The Winners' List

Dean Lataif's (Boston University School of Management) explained his mathematics on the value of this competition: "If you pay $400 per hour per consultant to evaluate the issues that were presented in this case = $400 per hour x 60 participants x 24 hours = $576,000. So Ericsson, what you're contributing towards this competition is very little compared to the tremendous value you're getting".

After dinner and a round of speeches from Angel Ruiz (President and CEO of Ericsson North America) who noted that he was impressed with "the flavour of the issues that Ericsson are struggling with that were identified by the students in the short 24 hours".


Keeping us in suspense, one of the judges for the final round, Per Jomer (VP, Group Strategy, Ericsson) annouced the list of winners:
First Place: Ericsson Manila - Queens School of Business, Queen's University, Canada

"Queen's delivered the most logical, reasonable and possible strategy that was delivered crisply and clearly. Showing tremendous team alignment and spirit" Per Jomer (VP, Group Strategy, Ericsson)

Second Place: Ericsson Buenos Aires - IESE Business School – University of Navarra, Spain

Third Place: Ericsson Stockholm - McCombs School of Business – University of Texas, Austin

Fourth Place: Ericsson Nanjing - Sloan School of Management – Massachusetts Institute of Technology
Congratulations Queen's University and all the participating teams for a fantastic job well done!!